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TITLE: Marketing strategies to promote careers in manufacturing: What have we learned?

NSF AWARD NUMBER: 0402494 and 0402215

MODERATOR: Karen Wosczyna Birch, Executive Director, Connecticut’s College of Technology Phone:860-244-7608 Email: karenlee@snet.net

CO-MODERATOR: Marilyn Barger, Executive Director, FL-ATE, FL
Phone: 813-259-6578 Email: mbarger@hccfl.edu

SESSION DESCRIPTION: What lessons have we learned about marketing efforts to
attract young people to pursue careers in manufacturing? What conventional
communication strategies and socials networks are available to stimulate a connection
between students, educators, parents and manufacturers? Two ATE centers share their
individual reflections about their marketing efforts, only to set the stage for a
collaborative brainstorming session among all participants.